The video market is growing continuously and covers around 70% of internet traffic.
It is estimated that video consumption rates especially on mobile devices are increasing by 2x every year.
Video advertising is the most effective and successful form of advertising to engage the audience.
In this article, we will discuss why video ads are becoming the future of advertisement and the several benefits of using video ads for your business.
Video Ads Is The Future Of Advertisement
Video is considered as the most engaging, entertaining, and comprehensive tool to attract the audiences toward your brands. Rather than other types of advertisement, video ads are considered for their dynamic content.
Video ads are more effective than other traditional forms of advertising because of its visuals and contents. Audiences are more attracted to the visuals video contents as our brain can easily process all the visual information.
Video Ads Engages Audiences More
Video ads with their visual contents are a great way to engage your audience. Even audiences prefer video ads rather than text or image ads because video ads help them in reviewing the product in detail. Even brands can easily create their video ads to differentiate their content in a crowded marketplace. This will help you in engaging them with visual content.
Attract Users From The Social Sites
In recent times, whenever we visit social networking sites then we find that the feed is full of videos. This indicates that the video content is the most liked and viewed by the audiences. Therefore video ads can play an important role in attracting the user’s attention on social networking sites. Video ads with social content and messages are likely to get 50% more views rather than other videos and it is much more likely to be shared. Therefore, whenever the audience encounters a video ad then they end up engaging with the ad.
Video Ads For The Mobile Users
Along with social media platforms, you can engage mobile users with a shorter duration of videos ranging from 15sec to 30sec. Mobile users are more attracted to videos and almost 60% prefer to engage with video ads rather than text and banner ads. WPAdsense optimize plugin for your mobile site helps you in adjusting the screen resolution of the users and makes them comfortable when viewing horizontally and vertically.
Video Ads Helps In Making Decisions
Videos are the best way to illustrate the product description and this helps the audiences in making decisions to purchase the product. At the end of the day for video marketers, it’s about getting results therefore adding and describing product information, benefits, and others offer helps the users in making direct purchases. Sending product information in Emails to the user by providing video ad links influence their decision to purchase your product.
Video Ads Boosts Your ROI
Video ads increase your revenue and boost your ROI. Advertisers who use video ads to promote their products and services gain more revenue as compared to advertisers using non-video content. There is no surprise in it that the video ads bring engagement, click-throughs rates, and influence the decision of users. Thus, video ads increase your revenue and boost ROI.
I hope the above-explained benefits of placing video ads for your business is a great way to increase your business. Adding video ads to your product description makes the content rich that helps in increasing your revenue and ROI.