How Bot Traffic Impact Your Online Advertising Campaign

Bot traffic is a major concern among publishers who spend a lot of money on advertising campaigns. Bots are the main cause that your advertising campaign is not performing as expected. Bot traffic is simply a non-human visitor to your website to perform repetitive tasks like copying, ad clicking, posting comments, or any activity. In… Continue reading How Bot Traffic Impact Your Online Advertising Campaign

How To Avoid Common Types Of Ad Fraud

Ad fraud is a deliberate and malicious activity of manipulating advertising budgets of deceiving businesses and publishers. Ad frauds are now very common among the advertiser as these parasites suck their advertising budget. There is no universal advice for avoiding ad fraud but it can be prevented with the diligence of the advertiser. In this… Continue reading How To Avoid Common Types Of Ad Fraud

Ad Fraud: How Ad Fraudsters Generate Revenue

Everyday fraudsters attempt to steal your ad spend and make money. It is estimated that fraudsters generate a revenue of $10 billion every year.  Day-by-day it is becoming critical for the marketers to prevent their ad spent and maintain reputation.  In this article, we will learn about ad frauds and how fraudsters generate revenue so… Continue reading Ad Fraud: How Ad Fraudsters Generate Revenue