Push Notification Ads to Target the Right Audience

Our Push Notifications database has already reached 600 Million users, so you don’t need to create your own subscriber list. You can begin promoting your offers immediately!

Push Notifications are available to all Propeller Ads clients, let’s talk about how to set up a Push Notification campaign. But not just any campaign, but one that will get your product the attention it deserves in order to rise above social media algorithm madness.

So, What Makes Push Notifications So Unique?

Before we get into the tactical aspects of Push Notifications campaigns, let’s quickly recap and review what makes Push Notifications so unique.

  • First, whenever you need it, you can get a direct line to your customer.
  • Second, Push Notifications are compatible with almost every type of product and complement other formats, making them a universal solution for advertisers.
  • Finally, you have complete control over how and when your customers see your message, allowing you to fine-tune your marketing campaigns and make them truly personalized.

Push Notification Strategy In 5 Steps

Setting up your first Push Notification campaign is simple, but there are a few pitfalls to avoid (of course!). We’ve compiled a list of 5 steps you should take to succeed with Push Notifications to help you get started.

Define Your Goals

Setting your goals is usually the first step in any strategy. These objectives will determine your campaign’s targeting, creatives, and, of course, budget.

What can Push Notifications accomplish?

  • Brand recognition
  • User acquisition Lead generation
  • Retention of Users
  • App Installs by Returning Users
  • Boosting your content 

Depending on your goals, you will need to decide what message you will communicate to your audience: an offer, a new blog update, and sale announcements, for example, and then select the appropriate type of content.

In-Page Push for a Broader Reach

This format is ideal for targeting iOS users with urgent messages that they cannot ignore. It enables you to target them with banner-like alerts that appear on the website in the same way that native ads do. They have a variety of skins to customize your notifications based on the page where they will appear.

Be Inventive

You must be able to wow and entertain your audience in order for your ads or promotions to have the greatest impact, bringing the most timely offers and wittiest lines.

Choose Your Audience Carefully

The importance of targeting the right audience cannot be overstated. Don’t try to appeal to everyone; instead, define your client and then proceed with creatives.

Propeller Ads allows you to target specific audiences with unprecedented precision. Pay attention to the following parameters when launching your Push Notifications campaign to keep costs low:

Geographical Areas and Bidding Model

To stay focused on your target audience and tailor your offer, select your conversion type and cities, states, or countries.

Intelligent Optimization Tools

When you don’t have the time or experience to optimize your campaigns, simply specify the ideal price you’re willing to pay for conversion, and the platform will do the rest, optimizing everything until you reach your goal.

Furthermore, you can set a test budget either automatically or manually.

Consider Your Financial Situation

When it comes to advertising, budgeting can be difficult. Should you go “all-in” on a single ad? Should you try and A/B tests a few different ideas? Or even diversify your campaign by using different ad formats? These are the questions you should ask yourself before starting a new campaign.

We created the WPAdsense Plugin to make your life easier: check approximate ad campaign outcomes (impressions, bids) based on the format and your pricing model, targeting, and budget.

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