Today, with the growth of the number of smartphone users, companies are targeting mobile users with their ads.
Do you want to bring more traffic to your site?
Interstitial ads follow the same principles as other forms of advertising: an appealing design can reduce the risk of disrupting and losing users.
However, when used correctly, this advertising format can be a powerful tool for standing out from the crowd and attracting attention.
In this article, we will discuss how interstitial ads attract mobile traffic to your site.
What Exactly Are Interstitial Ads?
Interstitial ads are mobile advertisements that take up the entire screen. Text, images, and video can all be included. Ads with static elements can usually be closed immediately, whereas video ads usually have a delayed close option (up to 5 seconds).
Interstitial ads are full-screen placements in a site’s, app’s, or game’s user experience that appear between standard interactions. Navigation between two articles on a news media website, for example, or the transition between levels of a casual game can both justify one of these ads.
Interstitial ads can be displayed between two UI views within the app. YouTube, for example, uses pre-roll and interstitial ads in their video campaigns.
The following are some of the advantages of interstitial advertising
- They’re entertaining.
- They pique the user’s interest.
- They are exhaustive.
Google has laid out a policy to limit the use of these interstitial ads. Make certain to use
What is The Purpose Of Interstitials?
We use interstitial ads for a variety of reasons, including:
- Improving impression rate: Marketers and developers use these ads to increase downloads and ROI rates.
- In terms of brand growth, many brands have seen a significant improvement.
- Companies such as Pinterest and Airbnb have seen 100 percent to 300 percent gains. This was made possible by optimising their interstitial ads.
- Users are impressed by large sizes.
- High impression rates imply high click-through rates.
- Increased click-through rates result in increased conversion rates.
Three Interstitial Advertising Best Practises
Making a seamless transition.
Interstitial ads are most effective for linear user experiences. The following are some important points to consider:
- The beginning and end points of the advertisement should be obvious.
- The ad should work in tandem with the natural flow of user engagement.
- Display these interactive ads during anticipated breaks and user-initiated pauses.
Consider The Timing And Frequency
One of the main reasons people delete apps is because of intrusive advertisements. We should not bombard users with interstitial ads when they are not required. Consider increasing the frequency of interstitial ads. This could degrade the user experience and shift the focus away from using the app and toward watching advertisements. Place a delay or “loading” screen before adding an interstitial ad. It will prevent your user from repeatedly tapping hundreds of times.
Send Specific Traffic To Post-click Landing Pages
Make certain that the interstitial ads you show are understandable and readable. Some suggestions for increasing conversion are as follows:
- Redirect your user to a landing page where they can take advantage of their ad offer.
- Post-click landing pages aid in the conversion of prospects into leads. To get the most out of your campaign interstitial, create it.
- Select a DSP that offers omnichannel media-buying technology. It will be advantageous if the DSP is integrated with a reputable ad network.
Conclusion
Interstitial ads can generate a high number of impressions, click-through rates, conversion rates, and revenue. Interstitial advertising must be well-planned and designed. They must contain high-quality content that is tailored to your target audience. Interstitial ads should be adaptable to your objectives.