Are you effectively marketing your business with video?
Want to learn about the best types of videos to make and the best times to show them?
To help your audience connect with your products and services, different types of video advertising should be used at different times. A new prospect has very different requirements than an existing customer.
In this article, I’ll discuss seven strategies for using the right type of video at the right time to boost traffic and conversions throughout the sales cycle.
Product Videos Increases conversion
Because website visitors are up to 84% more likely to buy a product after watching a video about it, make short promotional videos that highlight the main benefits and features of your products and post them on your website.
For example, if you own a clothing store, instead of just posting photos, include a video of a model wearing your clothes. If you provide a service, use video advertising to explain what problem it solves and how it does so.
How-to Videos Drive Traffic
How-to videos pique the interest of viewers who are ready to buy. They have a problem that they want to solve or a skill that they want to learn. It is up to you to demonstrate how to do it. In fact, nearly one-third of Millennials say they bought a product after watching a tutorial or how-to video about it.
Create and share applications for your product. For example, show customers how to tie a tie or show home cooks how to make specific recipes using your ingredient. In this type of video advertising, don’t try to sell your product; instead, focus on informing your audience.
Product Walkthroughs Can Help Users Get Started
If your users have a pleasant, simple, and enjoyable onboarding experience, they are more likely to stay with you in the long run.
Put yourself in the shoes of your first-time users before you begin.
Choose the most common use cases for your product and record them on your screen. If you’re using a Mac, you can do it in QuickTime. Screen Recorder, for example, is available for Windows users to download.
Screencast Reduce Customer Service Calls
Screencasts can be used to reduce the number of customer service calls you receive, just as they can help with user onboarding.
Rather than using text for FAQs, make videos advertising with answers to your customers’ most frequently asked questions. It’s a method of establishing trust and credibility. Furthermore, many people learn better visually.
Testimonials Create Social Proof
“Nothing draws a crowd quite like a crowd,” P.T. Barnum once said. One of the most effective ways to communicate your value to a website visitor is to display customer testimonials.
Inquire with some of your most devoted customers if they would be willing to record a testimonial for your company. If they live nearby, invite them to your store or office, or meet them with your camera equipment. You can also set up a booth at a trade show and approach customers there. Inquire about their experience, as well as the problem that your product or service solved.
Conclusion
Today, video is everywhere, and many marketers are seeing great results. There are numerous types of videos you can make for effective marketing that will drive traffic and conversions for your company. Concentrate on your company’s strengths and find ways to showcase them to current and potential customers through video.