When you first enter the business world, you are likely to have a lot of questions. The main question is where to advertise your company. This is a genuine struggle.
The world of digital marketing is in shambles. There are numerous minds, ideas, and points of view.
To be successful in advertising, you must reach out to the right audience. It has the potential to have a significant impact on your business. This can only be accomplished by selecting the appropriate ad platform. This may appear difficult, but following the steps below can assist you in making the right decision.
Is There Already A Demand For My Product?
This question seeks to determine whether a product is currently in demand in the market or whether a company needs to raise awareness about it. For example, many people search for phone cases online, and while they may not be looking for an app that shows them the best deals on this product, they may come across it and download it. This is a typical example of how awareness and advertising must be built in order to obtain downloads and visibility. You can use the Google AdWords Keyword Planner to see if there is a demand for your product. This tool allows you to search for keywords in specific areas and see how many searches have been made.
Your Business Intention To Expand
Serving an existing demand helps businesses grow and has the benefit of exchanging cash for additional traffic with somewhat predictable results. This, however, will not help businesses when it comes to acquiring customers who aren’t necessarily looking for their product. Growing beyond search demand is akin to attempting to raise awareness with people who are oblivious to the need for advertising.
Who Is My Intended Audience – end users or other companies?
While Google and Bing can be used for both types of target groups, the advertising of social media varies depending on the target group. LinkedIn is unquestionably the best option for B2B businesses; Facebook and Twitter have B2B capabilities as well, but are better suited to B2C products and services.
Do I want to get more from my current website visitors?
This is not an either-or situation; focusing on existing visitors does not imply abandoning efforts to acquire new ones. Businesses that want to get more out of their current visitors can use almost any advertising platform as long as they use remarketing, which allows you to advertise to people who visited a website but did not convert.
These questions should assist you in determining what is best for your company. Once you’ve decided which platform is best for you, start with Google’s Keyword Planner and Facebook’s Audience Research. You may eventually reach a point where you need all traffic sources to grow your business exponentially, but for now, focus on one or two techniques while your budget is limited.